Branding

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Logo “Safe zone”

When using the logo the safe zone of the logo is always 1/2 of the total area in which the logo is used at that time

Brandmark “Safe zone”

When using the logo the safe zone of the logo is always 1/2 of the total area in which the logo is used at that time

COLORS
02

Purple

Hex: #5968E5

RGB: 89 104 229

Blue-black

Hex: #0B0D1B

RGB: 11 13 27

Blue

Hex: #12152D

RGB: 18 21 45

Black

Hex: #000000

RGB: 255 255 255

font
03

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Primary

Roboto

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ILLUSTRATIONS
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Document template
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